Exportemos.pe

Website Redesign

The website wants to help exporters, students, and administrators learn about exports in Peru. We'll make it easy for them to find and understand information about exports by designing the website to be simple and easy to use.

https://exportemos.pe

Role UX DesignerClient PROMPERU

Tools used

My Role

As a UX, I played an integral role in the team that executed the redesign of the exportemos.pe website. From the initial research to the final client presentation, I was involved in all stages of the process, including interviews with stakeholders and users, wireframe and prototype creation, ensuring that the proposed solutions met user experience standards.

Design Process

Research Desk & User Research

Kick- off / Benchmark / User Interviews / Stakeholders Interviews / Information Architecture / Content Tree / Workshop / Goal Statement / Brainstorming / Internal Card sorting

UI Design Desk & User Research

Wireframes / Visual Design / Prototype

Testing Desk & Interaction Desk

Survey Insight / User Testing / Product Delivery

User research & insights

The new portal wants to gather and show information in a clear way, especially for experienced exporters. It aims to make PROMPERÚ well-known for supporting Peruvian exporters, organize information for different users, and be ready for future improvements.

Interview Period:

17 May 2019, 20 May 2019

Interviewees:

12 exporters, 04 stakeholders

Interview Method:

Qualitative research; in-depth face-to-face interviews

Conclusions

Based on the in-depth interviews, user wants ...

Data Prioritization and Visualization

The portal should collect and prioritize data to highlight common interests and be more visual, using images and graphics for easier understanding.

Improved Navigation for Users

Users need better structure and navigation since they prefer other sources and require more specialized data.

Diverse User Needs

Addressing the needs of all user profiles, with a focus on frequent and occasional exporters for growth.

Easy Access

Quick access to events, tariff codes, and tools, with easy location of business rounds and contests.

Information architecture

The Solution

Personalised Recommendations

Based on the in-depth interviews, user wants

Prioritize information

Improved site architecture allows self-service for exporters, providing quick answers. It requires intelligent navigation, easy search, and tailored support.